Richemont will share its expertise and other information to support the efforts. The announcement comes after Alibaba and YNAP partnered to bring the site’s high-end goods to Chinese consumers.A joint venture between Alibaba and YNAP will launch a mobile app for the Net-A-Porter platform and menswear site Mr Porter, in addition to opening flagship stores for Net-A-Porter and Mr Porter on Tmall Luxury Pavilion, a channel that connects premier brands with China’s digital-first consumers.

Switzerland-based Richemont is now among the…