Richemont joins Alibaba’s IP alliance on brand protection

 Richemont will share its expertise and other information to support the efforts. The announcement comes after Alibaba and YNAP partnered to bring the site’s high-end goods to Chinese consumers.A joint venture between Alibaba and YNAP will launch a mobile app for the Net-A-Porter platform and menswear site Mr Porter, in addition to opening flagship stores for Net-A-Porter and Mr Porter on Tmall Luxury Pavilion, a channel that connects premier brands with China’s digital-first consumers.

Richemont joins Alibaba's IP alliance on brand protection

Switzerland-based Richemont is now among the…